“If a tree falls in the forest and no one is around to hear it, does it make a sound?” The age old riddle of the tree is a good question for anyone responsible for helping raise awareness of a particular brand or organization.

Think of it like this, ‘If you post a blog, a photo, or a white paper and no one reads it, did you really say anything?” or did you spend a lot of time creating content for nothing?

None of us has time to spare! So let’s agree that creating content for nothing is a waste of time. There are a lot of reason why content doesn’t work. It could be a topic that doesn’t matter to your audience or it could be a great topic that no one will read because of the way it’s presented.

Rachel Clapp Miller, Communication and Digital Marketing Specialist and I recently started a podcast called Content Hacks. In our first installment, we look at what makes effective content.